Sanguina was an early-stage health tech startup with no established visual identity when I joined as Senior Graphic Designer in 2021. Over five years, I built the brand from the ground up.

This included developing a comprehensive visual identity system and brand guidelines, designing and launching the company website, creating social media channels, brand videos, tradeshow materials, and corporate presentations.

Beyond brand identity, I also designed the packaging for AnemoCheck Home, an FDA-cleared at-home anemia test kit, and the AnemoCheck Mobile app (now rebranded as Ruby), which has facilitated over 1.75 million Iron Score tests to date—bringing the brand to life across every touchpoint from product to market.